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Explore this ideaKonsultAfrik — SME Advisory Services
Management and strategy consulting firm dedicated to Senegalese SMEs, with affordable packages and consultants from top African business schools.
The Problem
Over 80% of Senegalese SMEs close before their 5th year due to lack of access to quality strategic and management support. International consulting firms (Deloitte, PwC) are financially out of reach for local entrepreneurs. Business owners manage their accounting, HR, and marketing strategy alone without training or support.
The Opportunity
Senegal has over 350,000 formal and informal SMEs in growth. SME support funds (ADPME, BRS, DER/FJ) require business plans and diagnostics to unlock financing. Large companies are looking to outsource their HR, marketing, and digital transformation consulting to competent local firms.
The Concept
KonsultAfrik offers monthly consulting packages accessible from 75,000 FCFA for micro-businesses and 200,000 FCFA for established SMEs. Missions cover: flash diagnostics (2 days), bankable business plans, cost optimization, team training, and ISO certification support. An online platform lets entrepreneurs submit questions and access management document templates. A 'First Meeting Free' offer attracts prospects and starts the trust relationship.
The "Secret Sauce" (USP)
- Fixed and transparent packages: SMEs know exactly what they pay before signing — a break from the opaque quotes of large firms
- Top-qualified junior consultants at reduced cost: supervised by a senior, delivering high quality at 70% lower rates than international firms
- Integrated ADPME/DER network: KonsultAfrik prepares and submits financing files to partner funds, creating a continuous client flow through institutional referral
Minimum Viable Product (MVP)
To get started quickly:3 senior freelance consultants, showcase website with online package calculator, 10 pilot SME clients recruited via LinkedIn and Dakar employer associations.
