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Explore this ideaNdogal — Digital Event Catering
Platform connecting verified Senegalese caterers with event organizers (baptisms, weddings, seminars), with online quotes and secure payment.
The Problem
Organizing a baptism or wedding in Senegal requires finding a reliable caterer among hundreds of informal providers without verifiable references. Clients fall victim to no-shows, poor quality, or price overruns on the day. Caterers, often women entrepreneurs, lack tools to manage their orders, schedule, and invoicing.
The Opportunity
The event market in Senegal represents over 200 billion FCFA/year (baptisms, weddings, Tabaski, corporate seminars). Digitization of the sector is virtually zero. Multinational companies based in Dakar are looking for certified local caterers for their CSR and corporate events with formal invoicing.
The Concept
Ndogal is an event catering marketplace where every provider is verified (cooking test, hygiene, photographed past work). The client describes their event online (type, number of guests, budget, desired menu) and receives 3 comparative quotes within 24 hours. Payment is secured: 50% at booking, 50% after event validation. If a caterer fails, Ndogal triggers an emergency backup. A simple SaaS tool is offered to caterers to manage their schedule, orders, and generate invoices.
The "Secret Sauce" (USP)
- Emergency backup guarantee: if a caterer fails, Ndogal mobilizes a replacement within 4 hours — complete client trust
- Sequenced and secured payment: the caterer is only paid if the event goes well, eliminating scams and no-shows
- Free caterer SaaS: loyalty from providers by offering them free management tools they need most
Minimum Viable Product (MVP)
To get started quickly:Google Form quote request, 15 verified caterers in Dakar, manual matching and Wave payment, tested on 20 real events over 2 months.
