Daily Idea

SantéMama — Pregnancy Tracking via Mobile App

Mobile app guiding pregnant women through their pregnancy with prenatal consultation reminders, nutrition advice adapted to the African context, and a midwife hotline available 7/7. Available offline for rural areas.

Problem

The Problem

Maternal mortality remains very high in West Africa partly due to lack of prenatal monitoring; 50% of women do not make the 4 recommended prenatal visits.

Opportunity

The Opportunity

International bodies (WHO, UNICEF) massively fund maternal health tools; the African health-tech market grows 25%/year.

The Concept

Offline-first Android app with week-by-week tracking, SMS reminders for medical visits, content in local languages, and audio midwife hotline.

The "Secret Sauce" (USP)

  • Works offline: suited for rural areas
  • Content adapted to African diet and practices
  • Midwife hotline: response within 2 hours

Minimum Viable Product (MVP)

To get started quickly:

Android app with 40 weeks of pregnancy tracking, SMS reminders, and nutritional FAQ, tested with 200 women in 1 city.

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